Step 1: Drop the JPG onto the canvas

Drag the .jpg onto app.svgsketch.com. The JPEG becomes a placed bitmap. JPEG compression artifacts are visible at this stage, especially around hard edges - vectorize will trace them as noise unless you account for them.

Step 2: Choose tracing settings

Select the image and click "Vectorize..." in the Image panel. For a flat-color logo that was saved as JPEG (which it should not have been), set a low Color Limit (8 colors) and raise Filter Speckle to ignore compression noise. For an illustration with shading, allow more colors and raise the Corner Threshold toward "Smoother" so the JPEG block edges do not get traced.

Step 3: Simplify and de-noise

Run Shape > Simplify Path (Ctrl+Shift+{) on the resulting paths. This collapses the wiggly anchors that JPEG noise produced into smooth curves. Select and delete obvious noise fragments with the Transform tool or from the Elements panel - or re-trace with a higher Filter Speckle to remove them at the source.

Step 4: Clean colors

JPEG color shifts mean the traced fills will not exactly match your original palette. Open the Appearance panel and snap each color to its intended value (most logos have a brand-defined hex you can paste in directly).

Step 5: Export the clean SVG

The conversion replaces the placed JPEG with the traced paths automatically, so the document is already pure vector. Export SVG with "Optimize with SVGO" enabled to download the clean file.